Background

Vine to Bar is a premium dark chocolate brand built around the idea that indulgence and wellness can coexist. Guided by the mantra Love Your Gut, the brand pairs rich, crave-worthy chocolate with real gut-loving benefits. This project was created as speculative work and was not used by the brand. The designs below explore packaging directions that balance decadence and health—elevated, modern, and inviting—positioning the chocolate bar as both a treat and a functional food.